Best Third-Party Tools for HubSpot

HubSpot is one of the leading CRM and marketing automation platforms on the market. Companies rely on HubSpot because it brings marketing, sales, and service tools together in one place. Yet, most organizations need more specialized features to handle their unique processes, data needs, and departmental workflows. That’s where integrations and external applications come in. They can extend HubSpot’s capabilities to help with billing, ads management, form building, organization charts, automation, and more.

In this blog post, we’ll explore the best third-party tools for HubSpot and how they propel your revenue strategy. We’ll walk through the criteria for selecting these solutions, so you know exactly what to look for in terms of compatibility, ROI, scalability, and more. Then, we’ll share step-by-step tips on how to integrate HubSpot with QuickBooks, discuss a HubSpot and Google Ads integration setup, unwrap the secrets of a LinkedIn Ads and HubSpot CRM sync, and show you advanced HubSpot automation with Zapier.

Whether you’re a VP of Revenue Operations, a Director of Sales, or simply playing a RevOps leadership role in your business, you’ll find direct guidance here for selecting and implementing the tools that best fit your organization’s needs. By the end of this article, you’ll be able to achieve your transactional search intent of choosing the right integrations for HubSpot—and you’ll know exactly how to set them up.

Criteria for Selecting the Best Third-Party Tools for HubSpot

When it comes to identifying the best third-party tools for HubSpot, there are several critical factors that RevOps leaders should keep in mind. This is especially important if you want to get the most out of your CRM and ensure seamless data sharing. Below are the main criteria to help you pinpoint the right solutions.

1. Compatibility with HubSpot Features. Tools should ideally offer native connections or easy data syncing to your HubSpot portal. Native integrations often come with automation triggers, custom field mapping, and robust syncing capabilities, so ensure the tool has a solid track record of working smoothly with HubSpot.

2. Ease of Integration. Select solutions that provide step-by-step tutorials or straightforward connectors. If you can’t easily follow directions or need a large development team to implement it, the integration might be more hassle than it’s worth. Look for guides, videos, and documentation that walk you through the entire process.

3. Cost-Effectiveness and ROI. From a RevOps perspective, any third-party tool must justify its costs with clear revenue or efficiency gains. Consider how the software boosts pipeline visibility, shortens sales cycles, or reduces overhead. User reviews and case studies can show you whether the integration is truly worth it.

4. Scalability and Support. Your CRM needs will grow in tandem with your business. Practices that work for five sales reps might crumble when you have 50. Check if the tool offers enterprise packages, advanced support, or ongoing product updates. It’s best to invest in solutions that can handle future expansion.

By following these criteria, you’ll be well on your way to an informed decision about the best third-party tools for HubSpot that can support and streamline your revenue operations.

Top Third-Party Tools for HubSpot

Let’s take a closer look at the best third-party tools for HubSpot, covering an assortment of categories. We’ll examine organization chart solutions, data enrichment, RevOps enhancements, LinkedIn Ads and HubSpot CRM sync options, and advanced HubSpot automation with Zapier. Our goal is to show you how each tool can provide value to your specific revenue-driven use cases.

Regardless of your focus area, these applications can assist your team in optimizing processes, securing better-quality data, aligning marketing and sales, and driving more profitable growth.

1) Organization Chart Tools

Sales and account management teams often need a clear view of key stakeholders. Organization chart tools visualize decision-makers, influencers, and relationships within a target company. HubSpot’s built-in capabilities are relatively minimal in this area, so you’ll likely need a specialized add-on. Below are three standout options.

DemandFarm
DemandFarm provides AI-driven stakeholder intelligence and real-time CRM integration. It enables you to map out complex corporate hierarchies and see exactly which individuals influence deals and expansions. This comprehensive solution shines for larger sales teams that need to track multiple relationships across multiple deal stages. It has deep analytics features to help you identify the strongest champions and the best ways to approach them. (Source: DemandFarm Blog)

OrgChartHub
OrgChartHub stands out as a lightweight, HubSpot-native tool. You can build visual org charts without leaving HubSpot’s interface, thanks to drag-and-drop editing. It also flags crucial roles such as Decision Maker, Influencer, and Budget Holder. The tool’s placeholder contact function allows you to outline missing positions in a client’s org chart. Perfect for small and mid-sized businesses aiming for quick adoption, OrgChartHub helps you track relationships and speeds up the sales cycle. (Source: DemandFarm Blog)

Lucidchart
Lucidchart is a well-known diagramming tool that can be used for organization charts, flowcharts, mind maps, and more. It boasts robust collaboration features, letting multiple team members co-edit diagrams in real time. While Lucidchart doesn’t have a native HubSpot integration, you can connect it via Zapier or by manually importing and exporting data. This may present some complexity, but if you need a broader diagramming solution that your team also uses for other projects, Lucidchart might be the right fit. (Source: DemandFarm Blog)

2) Data Enrichment Tools for HubSpot

Strong data fuels quality decision-making. For many revenue teams, balancing data accuracy with rapid lead capturing can be a challenge. That’s where data enrichment tools kick in. They integrate with your HubSpot CRM to fill in missing contact and company details, ensuring each record is as complete as possible.

• Hublead: Automates lead enrichment by fetching business data and social profiles.
• LinkedIn Sales Navigator: Brings in professional descriptions, job titles, and company information from the LinkedIn network.
• ZoomInfo: Helps you verify real-time contact data. Often used by sales teams targeting enterprise deals.
• Apollo.io: Combines enrichment with multi-channel outreach features.
• BuiltWith: Shows you the tech stack your prospects are using to power their websites.

Collectively, these integrations help you refine your segmentation, personalize outreach, and eliminate wasted time on invalid leads. (Source: Hublead Blog)

3) RevOps Tools for HubSpot

RevOps leaders need visibility across marketing, sales, and service pipelines. They also value solutions that reduce friction in the buyer’s journey. Here are two high-impact RevOps tools now available for HubSpot.

CloneNer
CloneNer helps you duplicate deals, contacts, or custom objects in HubSpot. If you’re in a subscription-based model or frequently renew contracts, clonable records are a lifesaver. You can replicate records for new subscription periods without manually re-entering the same data. The tool also has a strong reputation for reliability, boasting 300+ active app installs and a 5-star review average. (Source: 4CRMs Blog)

Databox
Databox couples analytics and dashboards with seamless HubSpot integration. You can build real-time dashboards containing metrics from HubSpot, plus data from other sources like Google Analytics or social platforms. Generate automated reports, set goals, and customize KPI alerts that notify you of performance changes. For a RevOps leader, Databox provides a holistic viewpoint—so you can continuously refine revenue strategy. (Source: 4CRMs Blog)

4) Key HubSpot Integrations

Beyond specialized org-chart, data enrichment, and RevOps tools, many other integrations deserve a spotlight. These solutions bring a variety of features that can amplify how you work within HubSpot.

Slack Integration
Slack Integration with HubSpot centralizes real-time communication and CRM notifications. You can instantly post ticket-related updates in relevant Slack channels, preventing your team from missing urgent issues. Searching for or creating HubSpot records from Slack also eliminates switching between multiple tabs. Streamlined collaboration means your sales and support teams stay aligned and responsive. (Source: WPForms HubSpot CRM Integrations)

Zapier
Zapier is an all-encompassing automation platform that helps non-developers tie HubSpot events to 7,000+ other software tools. Whenever a trigger happens in HubSpot (e.g., a new contact is created, or a deal enters a certain stage), Zapier can kick off automated tasks in other apps. This might mean adding a contact to a Slack channel, generating a Zoom meeting link, or updating a Google Sheets spreadsheet. Even with Zapier’s free plan, you can have up to five Zaps active. (Source: WPForms HubSpot CRM Integrations)

WPForms, OptinMonster, Live Chat, CallRail, and Formidable Forms
Marketers often connect HubSpot to lead capture tools like WPForms and OptinMonster to push form fills into the CRM. Integrating Live Chat solutions helps your marketing team start immediate conversations with potential buyers. CallRail can track phone calls and match them to specific campaigns or contacts, offering deeper insight into offline interactions. Formidable Forms is another form builder that can funnel new leads directly into your HubSpot pipeline. (Source: WPForms HubSpot CRM Integrations)

How to Integrate HubSpot with QuickBooks

One of the key finance-related integrations for many businesses is QuickBooks. If you’re wondering how to integrate HubSpot with QuickBooks, here’s a practical approach:

1. Pick a Connector. You can use HubSpot’s official QuickBooks connector or a third-party integration tool like Zapier, PieSync, or an app from the HubSpot Marketplace. Choose the connector that includes the features you need—like invoice syncing or payment reminders.
2. Authorize Apps. Log in to your QuickBooks account and grant permission for HubSpot to access financial data. In HubSpot, grant parallel permissions to let QuickBooks push data back to your CRM.
3. Configure Mapping. Align HubSpot deal stages with QuickBooks invoice statuses. Decide which fields (e.g., deal amount, customer name) populate invoice or transaction forms in QuickBooks. Automation tools often provide default mappings you can tweak.
4. Automate Invoicing. Set up triggers so that when a deal reaches “Closed Won” in HubSpot, an invoice automatically appears in QuickBooks. Alternatively, you can send email reminders from HubSpot that prompt customers to pay their invoices, keeping your revenue flow timely and reducing manual data entry.
5. Testing & Troubleshooting. Do a test run to confirm the integration is working. Check if your deals in HubSpot accurately generate invoices in QuickBooks and whether real-time changes carry over.

With this integration, you’ll streamline financial tracking, cut down on repetitive tasks, and maintain a unified record that connects sales activities to accounting processes. This visibility is especially valuable for RevOps leaders who need a complete view of revenue across all touchpoints.

HubSpot and Google Ads Integration Setup

For many companies, Google Ads is a prime source of high-intent leads. The HubSpot and Google Ads integration setup gives you the ability to optimize campaigns based on real-time CRM data. Here is how you can get started:

1. Connect Accounts. Begin by navigating to your HubSpot Ads dashboard. Select “Connect Account” and log in with your Google credentials. HubSpot will import your existing campaigns and match them to your CRM data.
2. Enable Tracking. Make sure the HubSpot tracking code is installed on your website. This ensures leads who click on your Google Ads will be tracked all the way through forms and conversions.
3. Set Your Conversions. Decide which conversions to measure—like form submissions or demo requests. HubSpot can push these conversions back to Google Ads to let you see which campaigns yield the best quality leads.
4. Segment & Nurture. Use followed-up leads in HubSpot to create targeted nurture segments. For instance, if a lead clicked on a Google Ad for a specific product but didn’t convert, you can set up drip campaigns that address their objections.
5. Iterate & Optimize. Over time, measure cost per lead (CPL) and cost per acquisition (CPA). Spot trends in your highest-converting keywords. Leverage HubSpot’s analytics to refine your bids, ad copy, and landing pages.

Through this connection, marketing and sales teams can see the entire path from ad click to closed deal. That’s a powerful source of insights for scaling your ad spend wisely.

LinkedIn Ads and HubSpot CRM Sync

B2B marketers rely heavily on LinkedIn’s professional user base. A LinkedIn Ads and HubSpot CRM sync puts your campaign leads directly into HubSpot, linking them to relevant company and contact records. Here’s how to set it up:

1. Navigate to Ads Settings. In your HubSpot portal, go to the Ads area. Select “Connect Account” and choose LinkedIn. Authorize your LinkedIn Ads account.
2. Import Lead Forms. If you’re running LinkedIn Lead Gen Forms, HubSpot can import those submissions automatically. This means lead details instantly appear in your CRM.
3. Map Key Fields. Decide which fields you want from LinkedIn. For example, you might want to import job titles, industries, and seniority levels. Targeting these fields can help you segment future campaigns.
4. Track Campaign Metrics. In HubSpot, see which LinkedIn Ads lead to the most conversions or largest deal sizes. Evaluate performance by job title or region for refined targeting. Build out nurture sequences that directly address each audience segment.
5. Follow-Up Strategy. Once leads enter HubSpot, create workflows that send an initial outreach email or alert your sales reps. Tailor your messaging to the context of the LinkedIn ad. This level of personalization can accelerate the conversation.

By synchronizing LinkedIn Ads with your CRM, you’re ensuring that the entire handshake between marketing and sales is smooth. It also enriches your reporting by letting you directly compare LinkedIn performance against other channels.

Advanced HubSpot Automation with Zapier

Zapier is known for its power to connect apps without any coding. If you’re aiming for advanced HubSpot automation with Zapier, here are a few creative ways to level up your workflows:

• Instant Notifications. Trigger Slack, Teams, or Discord alerts whenever a new contact is created in HubSpot. Let the relevant team members jump on hot leads right away.
• Cross-Platform Task Generation. Combine HubSpot with project management tools like Trello or Asana. For instance, when a new deal is won in HubSpot, Zapier automatically creates a follow-up task in Asana to start the client onboarding process.
• Multi-App Sync. Integrate form submissions from WordPress or Unbounce into HubSpot. Then, Zapier can hand over newly created contacts to a marketing webinar tool or an email marketing platform if you want advanced segmentation beyond what HubSpot already provides.
• Version Control. When a deal changes stages in HubSpot, you might want to update your finance system, subscription billing platform, or client success dashboard. Zapier can handle all those triggers without your team lifting a finger.

The free version of Zapier lets you run up to five Zaps. Many RevOps leaders test out small automations first, then upgrade for more complex and higher-volume tasks. (Source: WPForms HubSpot CRM Integrations)

Additional Notable Integrations

In addition to the specific solutions above, there are plenty of other best third-party tools for HubSpot that can enrich your CRM’s capabilities. For example, the combination of WPForms, OptinMonster, Live Chat, CallRail, and Formidable Forms are already proven ways to enhance lead capture and track inbound calls. Extending HubSpot with specialized integrations—like advanced analytics or marketing automation solutions—can make a dramatic impact, especially in competitive industries.

As you explore these offerings, keep your own team’s objectives in mind. Certain tools will emphasize deeper analytics, while others revolve around personalization or multi-touch attribution. Matching the tool to your strategic goals is key.

Conclusion

Every modern RevOps leader looks for ways to streamline their tech stack, improve cross-department alignment, and ultimately drive revenue. Selecting the best third-party tools for HubSpot is a direct avenue to those goals. From organization chart solutions that give you a complete picture of account stakeholders, to data enrichment tools that make sure your records are always updated, to integrations for billing, communication, and ads—each solution extends HubSpot’s reach and deepens its impact.

By choosing carefully, you can significantly amplify HubSpot’s inherent capabilities. Integrating HubSpot with QuickBooks, Google Ads, and LinkedIn Ads places financials and advertising data at your fingertips, enabling more informed decisions that optimize your ROI. Likewise, advanced HubSpot automation with Zapier can remove repetitive tasks and free up your team to focus on what actually grows the business.

Call-to-Action

Now is the time to implement or customize these integrations for your own tech ecosystem. Share your favorite picks for the best third-party tools for HubSpot in the comments below. We’d love to hear which ones you find most strategic or which features you can’t live without.

If you’re comparing HubSpot to other CRMs, like Salesforce, remember to weigh the ecosystem of add-ons, cost, and complexity. (Source: HubSpot Community) For tailored guidance or deeper consultation on CRM integrations, feel free to reach out to our RevOps specialists. We’ll help you design a tech stack that drives sustainable growth in every customer relationship.